What Actually Works in Hospitality Marketing | Below The Fold
Below The Fold Podcast
February 20, 2026
Hospitality marketing is one of the hardest games to win.High competition. Tight margins. Constant demand for footfall.In this episode of Below the Fold, Majd Fakhry breaks down how hospitality brands can actually grow using creator marketing, performance ads, and data-led strategies that go beyond vanity metrics.
We talk about:
• What really drives restaurant footfall.
• Why UGC and creators outperform polished brand ads.
• How to track ROI in hospitality (even offline).
• The role of performance marketing vs creative content.
• Client-agency dynamics and building trust that delivers resultsWhether you’re a restaurant owner, marketer, or agency working in F&B, this conversation offers practical insights you can apply immediately.
